Outcomes
Optimized customer experience
Strategic understanding of the actual customer experience
User personas description
Insights into the users’ needs, experiences, behaviors and goals
Discovered business requirements
Users’ needs and expectations, description and purpose of the product and high-level constraints
Benefits
Reduce risk
Clear understanding of goals and requirements leads to accurate estimations of time and budget
Customer-centric approach
The customers' needs are put first to design a positive and relevant experience
Clear goals
Clear view of your business goals and what users need and want
Core activities
Customer journey map
The customer journey map is a visual representation of the customers’ journey and what they experience.
User personas
Fictional characters created to represent a user type that might use a site, brand, or product in a similar way.
User value proposition
A business or marketing statement that summarizes why a potential customer should use or buy a product.
Business requirements
A document detailing the business solution including the customer’s needs and expectations.
Market research
The process to determine the viability of a new product through research conducted directly with potential customers, discovering target markets and getting feedback in real-time.
Your collaborators
This is where we carve out the most convenient solutions to build your product
Hi, I’m Daniel Hekman, Chief Executive Officer here at Score and I can tell you more about the main purpose and benefits of this phase
What's next?
We end the discovery phase with a framework to move smoothly to the Define phase.
Relevant articles
Why is a logo not a brand
It doesn't matter whether you're just starting your work as a graphic designer or you're a business owner with years of experience, you should know that a logo and a brand are two completely different things.
Jakob Nielsen's 10 usability heuristics for human-computer interaction
We live in a world in which human-computer interactions occur very often in many different ways.
